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The North Country Innovation Hotspot Program at Clarkson’s Shipley Center and Point Positive, an angel investor group founded in Saranac Lake, are joining forces to offer a series of free online workshops for entrepreneurs starting August 12.

The weekly one-hour sessions, from noon to 1 p.m., will give participants information on specific topics and teach skills needed to brand, market, and launch a business. They will focus on social media marketing, websites, and online branding. The sessions will be presented by Nicole Ouellette, founder of Break Even Communications.

People can register at http://www.PointPositive101.com for the following workshops:

• Aug. 12, “What Is Branding?”

• Aug. 19, “Social Media Marketing Branding”

• Aug. 26, “Websites Branding”

• Sept. 2, “Beyond Online Branding”

The North Country Innovation Hot Spot Program, hosted by Clarkson University, is a New York State-supported program charged with supporting and coordinating the regional entrepreneurial ecosystem. Working with regional economic development partners and Clarkson University research centers, this program has consulted on over 400 projects and facilitated the creation of more than 160 new startup companies across the North Country region. Support is provided in the areas of technology validation, prototyping, market research, investor relations and much more.

Point Positive is dedicated to establishing entrepreneurial businesses in the Greater Adirondack Region by giving aspiring professionals the support they need to start or accelerate their business and create jobs that also help our communities to thrive. We accomplish our mission through mentoring and education and by assembling angel investors who can provide start-up and growth funding – all while valuing the unique beauty and quality-of-life the Adirondacks offer.

As a private, national research university, Clarkson is a leader in technological education and sustainable economic development through teaching, scholarship, research and innovation. We ignite personal connections across academic fields and industries to create the entrepreneurial mindset, knowledge and intellectual curiosity needed to innovate world-relevant solutions and cultivate the leaders of tomorrow. With its main campus located in Potsdam, N.Y., and additional graduate program and research facilities in the New York Capital Region, Beacon, N.Y., and New York City, Clarkson educates 4,300 students across 95 rigorous programs of study in engineering, business, the arts, education, sciences and health professions. Our alumni earn salaries that are among the top 2% in the nation and realize accelerated career growth. One in five already leads as a CEO, senior executive or owner of a company.